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Ol Pejeta Conservancy | The World's Most Eligible Bachelor

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Added by Admin in Kenya wildlife
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Description

The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.

Credits:
Advertised brand: Ol Pejeta Conservancy
Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya

Regional Creative Director:
Joao Espirinto Santo

Regional Managing Director:
Mathieu Plassard

Creative Director:
Alemu Emuron, Kwame Ny’ongo, Max Ngari

Art Director:
Sid Tomkins, Peter Hahn

Copywriter:
Alemu Emuron, Chris Wall

Photographer:
Black Bean Productions,
Churchill Oele

Agency Producer
Heeral Gandhi

Programmers
Vimal Kaul, John Nguru

PR Team
Naomi Mutua, Catherine Karongo
Ogilvy London PR, Ogilvy Mumbai PR

Sound Design
Supersonic

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